Peapod Studio
All-in Growth Partners for Modern Families
A tight-knit studio of senior operators who are also parents, doulas, and startup vets. We’ve launched and scaled parenting, baby-care, femtech, and family brands with one goal: measurable, empathetic growth—fast.
Our Team
Sydney Borlabi
Sydney Borlabi is a seasoned marketer and business development strategist with 11+ years of experience accelerating growth for health tech startups, consumer wellness brands, and women-focused ventures. She specializes in building organic acquisition strategies, strategic partnerships, and go-to-market plans that drive impact. Her work often sits at the intersection of life’s most pivotal stages—pregnancy, parenting, relationships, and caretaking—bringing a human-centered, results-driven approach to every project. A trusted partner to founders and early teams, Sydney brings a strategic yet scrappy approach that moves brands forward.
Grace Ouma-Cabezas
Grace Ouma-Cabezas is a seasoned marketing executive, startup operator, and strategic advisor with 20 years of experience driving growth across consumer, wellness, and family-focused brands. She’s been on the ground floor at brands like The Knot and Birchbox and led marketing at companies like Food52 and TheSkimm—and now partners with startups and mission-driven teams to build holistic growth strategies, spanning content strategy, retention, paid media, and brand.
A mom to a two-year-old with lived experience navigating IVF and reproductive health challenges, Grace brings both deep expertise and personal insight to the parenting, family care, and reproductive and family health space.
Faisa Ali, MPH
Faisa Ali blends science, storytelling, and soul to help women’s-health brands bloom. A Somali-American mom of two, certified doula, and public-health specialist, she has spent 12+ years turning complex health missions into scroll-stopping digital movements.
Before launching Peapod Social, Faisa led global social media and has powered growth for brands major organizations—and earned her a Breakthrough Marketer nomination at the 2024 Black Women Marketers Achievement Awards.
What sets Faisa apart is her hybrid lens: she pairs data-driven growth strategy with lived expertise in maternal wellness, cultural nuance, and humanitarian advocacy. Whether building out an influencer strategy or scripting a TikTok series, she grounds every tactic in empathy and measurable impact.
Faisa’s mission through Peapod Social is simple yet ambitious: elevate parenting, family, and femtech innovators so they can improve health outcomes for mothers, babies, and caregivers everywhere—one compelling story at a time.
Kelly O’Neill
Kelly O’Neill brings 10+ years of growth marketing experience across lifestyle, wellness, and non-profit brands, including in-house roles at theSkimm, Food52, and The Knot. She’s led paid media efforts across Meta, Google, Pinterest, and more, managing teams and executing hands-on with a focus on efficiency, scalability, and creative testing.
Over the past 3 years, Kelly has shifted to consulting with start-ups, coinciding with becoming a first-time mom in 2023. Many of her clients intentionally have been in the maternal wellness, parenting community, or baby gear space as she navigates that stage of her life as a consumer. Whether optimizing channel mix, planning strategy, or building acquisition frameworks, Kelly thrives in fast-moving environments, building trust & partnering closely with teams to make data-informed decisions & drive meaningful growth.