All-in Growth Partners for Modern Families
Peapod Studio
A tight-knit studio of senior operators who are also parents, doulas, and startup vets. We’ve launched and scaled parenting, baby-care, femtech, and family brands with one goal: measurable, empathetic growth—fast.
Why We’re Different
Why We’re Different
Direct Access to Experts
Flexible Engagements
Holistic, Data-Backed Storytelling
What we do
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6-week sprints that audit channels, data, and positioning. We map markets, validate messaging, optimize funnels, and surface high-ROI campaigns so you launch, expand, or pivot with instant clarity.
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Micro-influencer cohorts, community-first content calendars, and membership funnels that turn followers into advocates.
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We structure and scale Meta, Google, TikTok ads & more around your highest-value audiences, testing creative in real time to beat benchmarks.
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Lifecycle flows aligned to real-life milestones—from fertility to toddlerhood—boosting opens, loyalty, and LTV.
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We identify, negotiate, and activate high-value collaborations with clinics, birth centers, and aligned consumer brands.
Our Team
Sydney Borlabi is a seasoned marketer and business development strategist with 11+ years of experience accelerating growth for health tech startups, consumer wellness brands, and women-focused ventures. She specializes in building organic acquisition strategies, strategic partnerships, and go-to-market plans that drive impact. Her work often sits at the intersection of life’s most pivotal stages—pregnancy, parenting, relationships, and caretaking—bringing a human-centered, results-driven approach to every project. A trusted partner to founders and early teams, Sydney brings a strategic yet scrappy approach that moves brands forward.
Faisa Ali blends science, storytelling, and soul to help women’s-health brands bloom. A Somali-American mom of two, certified doula, and public-health specialist, she has spent 12+ years turning complex health missions into scroll-stopping digital movements.
Before launching Peapod Social, Faisa led global social media and has powered growth for brands major organizations—and earned her a Breakthrough Marketer nomination at the 2024 Black Women Marketers Achievement Awards.
What sets Faisa apart is her hybrid lens: she pairs data-driven growth strategy with lived expertise in maternal wellness, cultural nuance, and humanitarian advocacy. Whether building out an influencer strategy or scripting a TikTok series, she grounds every tactic in empathy and measurable impact.
Faisa’s mission through Peapod Social is simple yet ambitious: elevate parenting, family, and femtech innovators so they can improve health outcomes for mothers, babies, and caregivers everywhere—one compelling story at a time.
Kelly O’Neill brings 10+ years of growth marketing experience across lifestyle, wellness, and non-profit brands, including in-house roles at theSkimm, Food52, and The Knot. She’s led paid media efforts across Meta, Google, Pinterest, and more, managing teams and executing hands-on with a focus on efficiency, scalability, and creative testing.
Over the past 3 years, Kelly has shifted to consulting with start-ups, coinciding with becoming a first-time mom in 2023. Many of her clients intentionally have been in the maternal wellness, parenting community, or baby gear space as she navigates that stage of her life as a consumer. Whether optimizing channel mix, planning strategy, or building acquisition frameworks, Kelly thrives in fast-moving environments, building trust & partnering closely with teams to make data-informed decisions & drive meaningful growth.
Grace Ouma-Cabezas is a seasoned marketing executive, startup operator, and strategic advisor with 20 years of experience driving growth across consumer, wellness, and family-focused brands. She’s been on the ground floor at brands like The Knot and Birchbox and led marketing at companies like Food52 and TheSkimm—and now partners with startups and mission-driven teams to build holistic growth strategies, spanning content strategy, retention, paid media, and brand.
A mom to a two-year-old with lived experience navigating IVF and reproductive health challenges, Grace brings both deep expertise and personal insight to the parenting, family care, and reproductive and family health space.